Where is my company along the Social Business Journey?

As companies begin to vest their interest, or even launch initiatives to involve their customers and employees to improve their business, a possible sequence of cultural, technological, organizational maturity stages emerges. Each stage is characterized by a certain level of understanding of the role that social media plays in creating value, by different organizational schemes and by specific degrees of integration between internal systems and online conversations.

The evolution from one stage to the next often requires a major mind shift from one or more stakeholders. These vary by the industry sector, the propensity to change, and the results of people-affecting initiatives (eg knowledge management, customer relationship management, etc.) that run in the past.

To understand the position of your company and to identify the steps towards developing your strategy towards Social Business, consider the following path: